
The giant shopping mall concept in America was first seen as a great improvement on having to go downtown where the traditional merchants were located. The large mall offered convenience to shoppers who could easily drive there, park their cars without paying for parking and avoiding the rush hour traffic and the dangers and worries of being in the inner city.
Many consumers would make an occasion going to the malls often with friends for hours of carefree shopping, often stopping at the food court to eat lunch or dinner. There were those who’d even go to the cinema to finish off their fun day shopping. But the evolution of the large mall has changed and several factors have served to alter the choices facing the mall shopper of today.
The internet, Amazon, and eBay have stolen shoppers from the more conventional mall retailers. But the idea of the mall …